Privacy Policy

Rustic Waters Realty, LLC (“RWR”) is a Wisconsin company (ID: H064010) that specializes in lakefront real estate. RWR, may own other lines of business that operate under different names and have different websites. This Privacy Policy applies to this website only.

This Privacy Policy governs how RWR collects, uses, discloses, and maintains personally identifiable information (“Data”) collected from “Users” (people who visit our website or interact with us online and offline).

RWR reserves the right to make changes to this Policy at any time by giving notice on this page the date of any such changes or revisions.

Consent for Collection, Use, and Disclosure

Users consent to the terms of and the practices disclosed within this Privacy Policy by visiting and browsing this website or registering for RWR services. If a User does not agree to the terms of this Privacy Policy, they should not use this website or register for our services.


A Cookie is a small file containing an alphanumeric identifier sent by a web server to a web browser and stored on a User’s local computer. The alphanumeric identifier is then sent back to the server each time the browser requests a new page from the server, assisting us in providing our services and content to Users.

A Cookie can be either a persistent Cookie or a session Cookie. A persistent Cookie is stored by a web browser and remains valid until its set expiration date (unless deleted first before that date). A session Cookie expires and is deleted at the end of the User’s session on the website when the browser is closed. RWR uses both persistent and session Cookies on our website.

Typically Cookies do not contain any information that identifies a person. However, a User’s Data may be linked to the information stored in and obtained from Cookies.

Most browsers allow Users to refuse to accept Cookies. However, if Users block all Cookies, they may be unable to use parts or all of our website. It is also possible for Users to delete the Cookies stored on their computers. However, this will result in a less optimized experience on our website and many other websites.

Use of Cookies

By using our website, Users agree to our use of Cookies, web beacons, tracking pixels, and other tracking technologies in compliance with the terms set out in this Privacy Policy.

Our website uses Cookies and other tracking technologies to:

  • administrate and manage our website;
  • determine what content is drawing more attention;
  • distinguish the Users of our website from each other;
  • recognize Users’ browsers and devices;
  • track Users as they navigate the website;
  • save browsing preferences and User sessions;
  • personalize User experiences;
  • advertise using remarketing and similar audiences;
  • manage User and website statistics;
  • prevent fraud and improve website security; and
  • validate authenticated Users’ sessions.

Third-Party Cookies

We may third-party use Cookies in our remarketing to target our advertising. Some of the services provided to us by third parties may make use of Cookies to collect statistics in an aggregated form that does not reveal individual identities. These Cookies may not require a User’s consent to operate, and they may be used without the knowledge of RWR.

With regard to Cookies installed by third parties, Users can manage their preferences and withdraw their consent by clicking an opt-out link if provided or by contacting the third party directly. Installation of third-party Cookies and other tracking systems through the services provided within our website cannot be technically controlled by RWR.


RWR collects, at the time of a User’s registration and sign-on to its website and through third parties, certain Data that may include but are not limited to a User’s name, email address, home address, telephone number, and information about their computer hardware and software (e.g., IP address, operating system, browser type, login information, URLs used to access on our site, access times, and referring website addresses).

Unless otherwise specified, all Data requested by or collected by RWR is necessary to provide services to Users of RWR’s website.

The Privacy Policy also provides that RWR will use appropriate contractual means to establish a comparable level of protection for Data sent for processing by third parties on RWR’s behalf.

Third-party Vendors

We use Google tracking and advertising products to provide and improve our advertising. These products include Google Ads, Google Analytics, and Google Tag Manager. Google uses Cookies to display RWR ads across the internet based on Users’ past visits to our website, other websites, and their activity on Users can opt out of Google’s use of cookies or device identifiers by visiting Google’s Ads Settings. Alternatively, Users may opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page or control the use of device identifiers by using their device’s settings.

We also use various third-party service providers for administration, accounting, marketing, legal services, technical services, direct mail, web hosting, communications with Users, and social media. Tasks performed by these third-party providers include:

  • remarketing to Users;
  • tracking to measure the performance of advertising and emails;
  • saving and managing email opt-ins and User information;
  • surveys and order forms;
  • scheduling consultations and phone calls;
  • signing legal documents digitally;
  • sending email and text reminders; and
  • hosting videos on our website.

You may obtain the name of any third-party provider we are using for any of these tasks at any given time by requesting it through the contact information provided at the end of this Privacy Policy document.

Our website may allow users to register, log in, and autofill forms using third-party account details. When users choose to do this, we will receive certain profile information about Users from these third parties. The profile information received may vary depending on the provider concerned but may include Users’ names, email addresses, profile pictures, and other information they choose to make public.

RWR’s website may contain links to and from third-party websites. Please note that these websites have their own privacy and cookies policies. We do not accept any responsibility or liability for these websites or their policies.

Data Collection Purposes

RWR collects and uses Data for the following Identified Purposes:

  • to respond to User inquiries and solve any potential issues they might have;
  • to improve customer service;
  • to personalize Users’ experiences;
  • to understand how Users utilize the services and resources we provide;
  • to improve this site and our services;
  • to run a promotion, contest, survey, or other feature;
  • to send Users information and resources they agree to receive;
  • to send periodic emails that Users can opt-out of at any time;
  • to deliver targeted advertisements and offers;
  • to measure and analyze the effectiveness of our advertising;
  • to allow Users to access limited-entry areas of RWR’s site;
  • to comply with any applicable law, regulation, legal process, or government request;
  • to identify and resolve technical problems concerning RWR’s site, resources, and services;
  • to advise Users of changes to our resources and services;
  • to do User profiling, testing, and research;
  • to process for statistical and internal survey purposes;
  • to help keep our website secure and safe; and
  • to respond to a legitimate claim, or to address our reasonable belief, that a User is violating the rights of any third party or any of the agreements or policies that govern the use of RWR’s website, resources, or service.

If we hire other companies to provide some products or services on our behalf, then we will provide those companies only the Data they need for the Identified Purposes, and we will limit their rights to use Users’ Data as appropriate in the course of their work for us.

Data Disclosure

RWR does not sell or rent a User’s Data to anyone else. RWR will disclose a User’s Data only as follows:

  • to someone a User has designated to act as their agent for one or more of the Identified Purposes listed above;
  • to RWR’s employees, independent contractors, subsidiaries, affiliates, consultants, business associates, service providers, suppliers, and agents, acting on RWR’s behalf for any of the Identified Purposes;
  • as necessary if RWR has reason to believe that disclosure is required in order to identify, contact, or bring legal action against someone who may be causing injury to or interference (either intentionally or unintentionally) with RWR’s rights or property, other Users of RWR’s website, resourcess or services, or anyone else that could be harmed by such activities; and
  • to respond to judicial process and provide information to law enforcement agencies or in connection with an investigation on matters related to public safety, as permitted or required by law.

In addition, as we continue to develop our business, we may sell or buy other businesses or merge with another company. In such transactions, Data may be one of the transferred business assets. Also, in the event that RWR or substantially all of its assets are acquired, User Data may be one of the transferred assets.

Data Processing and Retention

User information may be stored and processed outside of the United States. By using this website, Users consent to any such transfer of information outside of their country. By submitting a User’s Data to RWR, they agree to the transferring, storing, and processing of their information.

Security Safeguards

RWR limits its Data collection to only that information necessary for the Identified Purposes. RWR does not direct its site to, nor does it knowingly collect any Data from children under the age of thirteen.

RWR takes all reasonably necessary steps to ensure that Users’ Data is treated securely and per applicable law and this Privacy Policy. All Data which Users provide to RWR is stored on secure servers.

This website uses SSL Protocol to secure Users’ personal information from unauthorized access, use, or disclosure. However, the transfer of information via the internet is not completely secure, and we cannot guarantee the security of a User’s Data as it is transmitted. Therefore any transaction is made at Users’ own risk.

Accuracy of Data

RWR will use reasonable efforts to keep User Data accurate for the Identified Purposes. Users are responsible for informing RWR about changes to their Data. RWR will use new or updated Data it receives from Users to update its own records.

Access to Data

Users have the right to request that their personally identifiable Data be removed from RWR’s database or that inaccurate or incomplete information be amended as appropriate by contacting RWR at the end of the Privacy Policy document.

If RWR is not able to provide access to some aspect of a User’s personally identifiable Data, it will provide reasons for denying access, such as that doing so would likely reveal personal information about a third party or that the information relates to a breach of an agreement or a contravention of law, or that its disclosure could reasonably be expected to threaten the life or security of another individual.

If a User requests to be removed from our database, RWR will comply with this request, except to retain whatever personally identifiable Data is legally necessary for compliance with applicable law in the United States. Whatever information remains in our archives will then be used only as necessary for tax reasons or to prove RWR’s compliance with any applicable law.

Subject to certain exceptions prescribed by law, and provided we can authenticate a User’s identity, the User will be given reasonable access to their personally identifiable Data.

Users may check their Data to verify, update, or correct it and to have any obsolete information removed. Users can also ask to review any of their personally identifiable Data that we have retained, how we have used it, and to whom we have disclosed it.

Users may also ask RWR to change their preferences regarding how we use or disclose their information or let RWR know they do not wish to receive further communication from us.

Contact Us

If Users have any questions about this Privacy Policy, please contact us at:

Rustic Waters Realty LLC
817 Sunridge Dr, Waupaca, WI, 54981
[email protected]

Last updated: 5/7/2024